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This from Mashable:

Over the course of this year, we’ve seen a lot of great game-changing social media campaigns, from the Emmy-Winning Old Spice Guy YouTube videos to the Ford Explorer Facebook Reveal.

While campaigns like these get us excited, many of the brands behind these social media successes are still on the road to maintaining a consistent social presence, above and beyond a one-hit-wonder promotion. There are a handful of brands, however, that continue to awe us with social media wins one after another, while incorporating their communities and core brand values, and actively participating across multiple platforms, including Facebook, Foursquare, Twitter, and YouTube…

FULL STORY: http://mashable.com/2010/11/08/big-brands-social-media-2/